Getting your brand on the world wide web and beyond!
The internet remains a powerful tool for lead generation and the following facts are worth noting.
- The vast majority of all franchise placements start with a web search. More than 85% according to some studies. You're on the web right now looking for information on how to grow your brand!
- Having your brand listed on franchise portals--along with your competitors-can provide you with a presence that can help introduce your brand to an entirely new audience.
- People who respond to your online ads have "self-selected" or "self-identified" as having an interest. Typically these are people who have chosen to learn more about your brand and you'll have a more engaged and informed candidate.
- Studies have shown that for every person who answers your ad on a franchise portal, about 2 people will choose to leave that franchise portal to perform a Google search for your brand. It's a great way to get targeted (and free) traffic to your site.
- We also are able to offer geo-targetted leads that allow you to reach subsets of your target market including zip code markets and even area codes.